A campaign I created for the New Blood competition for D&AD. I chose the Key4Life brief.

The challenge was to use the power of typography to make a difference in knife crime.

I decided to create posters that could be used in areas where knife crime is more common.

I also created an instagram campaign as a way to spread the message to a larger group of people. This would inform people on the risks and share real stories.

An added idea was to create spaces in areas for young people to keep them busy, encourage hobbies and avoid boredom so they are less likely to turn to gangs.